Let’s Try This Again

Here are a couple of new suggestions to replace our rejected ones.

This first one is for Shoppyland, a German mall, and it’s an example of Fusion-Similarity – so this is only useful if Quinn’s Disneyland advertisement is connection after all, and I believe it is.

ImageProfessor O’Gorman kept stressing that fusion works best when the logo is involved, and that’s what’s going on here. They basically took their logo and turned into a series of advertisements comparing their mall to different things. In this case, it’s a carnival, but there’s also one for summer in the shape of a popsicle and an Easter one made out of chocolate.

This, or the very first toothbrush-lightsaber ad would work for the category.

I’ll update this post over the weekend with some more ads.


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