Hey again, I’ve been informed that we’re looking for some examples of Opposition. I’ll be sporadically updating this post as I go along and find relevant examples.
The opposition exhibited in this ad is probably felt as an ironic appeal by the viewer – the ad turns against its own message by appearing on those stairs, but this advertising agency/tabloid promises that its services are more effective than conventional ways of marketing. Do we have a Replacement – Opposition here? It replaces what the ad would have been if it were just another staircase ad.